BSO and EllaLink, a partnership at the core of tomorrow's media and gaming connectivity challenge

At the end of 2021, BSO and EllaLink announced their partnership and our plans to develop the financial markets between Europe and Latin America in order to commercialise low latency services for their customers.

Today, BSO and EllaLink strengthen their partnership to address the most demanding verticals in terms of connectivity, in particular players specialised in the media and gaming sectors. 

The number one challenge for these innovative companies is to guarantee the lowest latency to their users and the most stable connectivity. As gaming and new media platforms (streaming, live...) are linked to the real-time interactive experience, if a user experiences network delays, latency or a loss in connection the user’s overall experience is diminished.

The EllaLink new optic fibre submarine cable deployment into the world of games is proving the best in class experience for professional gamers. This is the first high-capacity cable to offer this unique route which has the lowest latency connection (data transmission response time) between the two continents. From now on Brazilian and European gamers can play online matches on equal terms, without delays and other technical connection limitations that ultimately decide a match.

For more than 17 years, BSO has been collaborating with numerous companies specialising in gaming and media. Indeed, BSO combines two essential services to serve the specific objectives of these sectors: 

• Global ultra low-latency backbone, allowing the most efficient connections to be established worldwide (240 points of presence). EllaLink reinforces the diversity of the BSO backbone by directly connecting Europe and Latin America to the whole world. 
• Remote Peering: BSO is also a provider of peering services allowing the most direct exchange of content between two networks. One of the objectives of this is to reduce the distance between the hosting servers and the players/users. This way, the traffic takes the most direct route with the least amount of hops.

Combined, these two services give gaming and media companies the capacity and performance they need to deliver a quality experience to their customers.